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2011: Promising Year for SIP Trunking

SIP what? You might be asking yourself. But people in the know pointed out that SIP Trunking will soon be a byword in the telecom industry.

According to UK’s leading communications provider, SIP Trunking, a telecommunications technology that merges voice and data into one single line, will see its best days in 2011.

Tpad CEO Tahir Mohsan said in a press statement that it is only a matter of time before SIP Trunking becomes fully integrated into the telecom industry, mostly as companies across the globe seek to improve their existing telephone systems. Tpad is confident that demand for SIP Trunking will reach an all-time high this year.

Mohsan said they are optimistic that this new service they provide will become widely accepted, especially for companies that make and take calls from clients, local and international.

A recent survey of 109 North American enterprises conducted by an international research and consulting firm revealed that more than 43 percent of the respondents said they are using SIP trunks in some capacity, although they are not completely displacing PSTN connections.

The Infonetics Research study showed that the adoption of SIP trunking services grew by over 220 percent worldwide in 2010 and that it helped the SBC market, especially in North America, to grow five-fold within the last five years.

However, according to Diane Myers, Infonetics Research’s directing analyst for VoIP and IMS, even though SIP trunking is being used by more businesses because of better flexibility, easier management and infrastructure upgrades, legacy technologies will probably still be in use. In fact, TI lines will still be the most commonly used trunking service until 2013.

SIP trunks serve as a converter that enables the data network to access voice traffic through Internet connectivity. With SIP Trunking, companies can enjoy local and long distance calls, video conference, Emergency 911, caller ID, and directory listing features with their current telephony systems without the high cost.

Calls are specifically routed through a VoIP network so call charges are significantly cheaper. Tpad Marketing Manager Steven Johns said, “This new technology allows improved use of our clients’ existing IP or IP-PBX phones without the need for additional physical hardware like PSTN circuits to convert TDM to voice.”

SIP Trunking is highly recommended for enterprises like outsourcing or multinational companies with widely-distributed networks and a multinational clientele. SIP trunking can significantly reduce the cost of communications within and outside the business by using better connectivity. As Mohsan stated, “With the increased globalization of businesses worldwide and the recovering economy, this technology will be widespread this year.”