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Microsoft Lync will disrupt in 2014

Check out this great article from Geek Zone about why you should consider Lync for your business.

Microsoft still has a few aces up its sleeve. One sleeper product that is only just catching fire is Lync, a unified communications tool that integrates neatly with established products like Outlook.
When I caught up with Audrey  William, head of research, ICT Practice, Frost & Sullivan Australia & New Zealand earlier this year we discussed Lync’s potential to disrupt traditional telecommunications markets.
Since then Lync has marched on. In a look forward to the main trends we’ll see in 2014, William says Microsoft has gained momentum in the last 12 months and has now reached the point where the company challenges traditional UC vendors.
She writes:

Channels  and  customers now regard Microsoft seriously and channels and IT integrators  that used to sell only traditional telephony solutions are now incorporating Microsoft Lync into their product mix. Lync 2013 offers close to  95 percent PBX functionality.

Increasingly, the adoption of Lync is a natural progression  for companies using Active Directory, Sharepoint and Microsoft e-mail. These companies  are now moving to Lync for IM, presence, collaboration and voice.
Frost & Sullivan anticipates that traditional market participants in the unified communications space will increasingly feel the pressure from Microsoft in 2014.

Contact SUDDEN Communications today to find out if Lync is right for your business

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On a wild August night in Wisconsin, 131 Toshiba phone systems face a classic Midwestern U.S. challenge — and win.

In the early morning hours of August 7, 2013, a series of “super-storms” — including six confirmed tornadoes — raced across northeast Wisconsin, USA.  Meteorologists called it a quasi-linear convective system — fancy language for bad.  Tornados in such systems move fast (these came through at 70mph) and are wrapped in heavy rain.  In 45 terrifying minutes, the tornados and accompanying straight-line winds damaged hundreds of homes and businesses, downed thousands of trees and power lines, and left tens of thousands of people without power.

In the small rural community of Greenleaf, Wisconsin, Tim Trudell and Chad Gehrke, the owners of Complete Auto Body, arrived at work to find half of their building destroyed.  Phone system wiring and paging speakers had been ripped from the walls.  Many phones were destroyed — or simply gone.

Their immediate concern was how the business they built around timely automotive services and a responsive customer experience would continue to operate without disruption.  How would customers reach them?  How would they effectively mobilize the restoration effort and communicate with vendors?

Those concerns were short-lived.  When power was restored to the area the next day, Trudell and Gehrke were pleasantly surprised when, amid the destruction, the phones started to ring.  Even after storms powerful enough to bend steel and dismantle walls and roofs, their Toshiba phone system was still working.

Fred Stoeger of Unitel — an Authorized Toshiba Dealer since 1983 — came from the Appleton, Wisconsin, office to assess the damage and determine what it would take to replace the missing phones and bring the phone network back to its original state.  He was given a memento of the storm:  a wall phone that had been found among the debris, covered in dirt and insulation.


He brought it back to the office to show the staff, and they decided to plug it in to see if it still worked.

It worked.  The phone had withstood 120mph winds, heavy rain and being tossed around, and it was still completely operational.

Phone 2

Unitel Inc. had approximately 131 Toshiba customer systems in the area affected by the tornadoes.  After contacting customers in the storm zone, Unitel representatives learned that all of those systems had powered-up normally when electricity was restored to the area.  Of 131 systems, not a single one had to be replaced.

Toshiba systems have always been given high industry ratings for reliability.  Now we can add “tornado-tested, tornado-tough” to those credentials.  Final score:  Tornados 0 — Toshiba 131.

“It makes you feel good about the equipment we are providing to our customers,” said Brian Metherell, VP and General Manager of Toshiba America’s Telecommunication Systems Division.  “We hope our customers don’t have to put their Strata CIX and IPedge phone systems to the tornado test, but we’re glad to know the equipment will fare well if they do.”

To learn more, contact SUDDEN Communications at


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